Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the founder of Fathom Healthcare, a digital marketing agency that works with more than 15 healthcare systems across the country. Learn with Bill as he hosts Healthcast. In each episode, he talks to people who are marketing the services of the healthcare industry.
The Zika Virus: What You Should Know15/02/2016 Duração: 21min
Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in Atlanta, Georgia; and Jane Sanders, from Shepherd Center in Atlanta, Georgia. Learn about the Zika virus, the connection with Guillain Barre Syndrome, the precautions you should take while traveling abroad, and sources that you can trust for reliable information.
Patient Satisfaction: An Entirely New Approach to Improving Patient Experience07/10/2015 Duração: 30min
With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut it. Learn how Lori Turner of Beacon Health System built and implemented a patient satisfaction program that is having a great and positive impact.
Healthcast Episode 5: Take Down the Billboards and Stop Sports Marketing!13/07/2015 Duração: 32min
"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Presiden of Communication and Image for Texas Health Resources. Learn why Paul feels there are better ways to reach patients.
Healthcast Episode 4: Facebook for Accountable Healthcare Marketing07/07/2015 Duração: 43min
Matt Gove, Chief Consumer Officer for Piedmont Healthcare in Atlanta, takes us on tour of Facebook advertising. Learn how using look alike audiences can help hospitals reach the right patients and drive revenue.
Healthcast Episode 3: Kathy Divis of Greystone.net says "Healthcare Marketers Need to Catch Up!"05/06/2015 Duração: 24min
In this episode Kathy Divis, President of Greystone.net discusses the digital strategies healthcare marketers are missing and offers tips on how we can all start catching up.
Healthcast - Episode 2: Fresh Ways Healthcare Marketers are Using Social Media28/05/2015 Duração: 24min
Emily Peters, healthcare author and consultant, explores some of the most innovative uses of social media in healthcare, including World Vasectomy Day, which featured live broadcast of 25 vasectomies.