Brooklyn-based creative agency. Creativity is our propulsion; discipline is our guide.
Marketing in a Post-COVID-19 World: Gordon Ho, Chief Marketing Officer, Princess Cruises17/06/2020 Duração: 23min
Gordon Ho, former Chief Marketing Officer and Head of Sales at Princess Cruises, joins us to discuss the future of marketing in the post-Covid-19 world. Gordon is now the founder of the Xpertainment Group at xpertainment.com, a marketing consultancy focusing on the intersection of experiences and entertainment. In this episode, we discuss the impact of Covid-19 on the cruise industry, the future of shared in-person experiences, and the importance of developing a community among customers.
Marketing in a Post-COVID-19 World: Amy Scissons, Chief Marketing Officer, International @ Mercer29/05/2020 Duração: 17min
On this episode of the Cardwell Beach Marketing Podcast, we answer the question "What will marketing look like in a post-Covid-19 world?" with Amy Scissons, Chief Marketing Officer for International Regions at the professional services firm Mercer. Together, we dive into the challenges of creating a global marketing strategy, the need for empathy during tough times, and why a shift to a digital-first approach seems inevitable.
Marketing in a Post-COVID-19 World: Heather Loisel, Chief Marketing Officer @ Ricoh, Skillsoft11/05/2020 Duração: 22min
On this installment of the Cardwell Beach Marketing Podcast, we ask, "What will marketing look like in a post-Covid-19 world?" We're joined by Heather Loisel, who has served as Chief Marketing Officer for organizations including Ricoh and Skillsoft. Together, we discuss the challenges facing B2B organizations of different sizes and scales, as well as why future-looking marketing is so powerful at this uncertain moment.
Marketing in a Post-COVID-19 World: Sam Mallikarjunan, Chief Marketing Officer at Flock06/05/2020 Duração: 30min
On this installment of the Cardwell Beach Marketing Podcast, we ask, "What will marketing look like in a post-Covid-19 world?" We're joined by Sam Mallikarjunan, an experienced SAAS marketer who has worked with Flock and HubSpot Labs, as well as taught digital marketing at Harvard. Together, we discuss how Covid-19 is changing marketing strategy, how to balance short-term customer acquisition with long-term thinking, and how the post-pandemic world will value marketers with financial acumen.