Microtrends Squared: The New Small Forces Driving The Big Disruptions Today

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Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.


  • MicrotrendsSquared 01 Open

    Duração: 47s
  • MicrotrendsSquared 02 Forward

    Duração: 05min
  • MicrotrendsSquared 03 Introduction

    Duração: 54min
  • MicrotrendsSquared 04 Section1 Ch1

    Duração: 14min
  • MicrotrendsSquared 05 Section1 Ch2

    Duração: 10min
  • MicrotrendsSquared 06 Section1 Ch3

    Duração: 11min
  • MicrotrendsSquared 07 Section1 Ch4

    Duração: 10min
  • MicrotrendsSquared 08 Section1 Ch5

    Duração: 09min
  • MicrotrendsSquared 09 Section1 Ch6

    Duração: 08min
  • MicrotrendsSquared 10 Section1 Ch7

    Duração: 09min
  • MicrotrendsSquared 11 Section1 Ch8

    Duração: 12min
  • MicrotrendsSquared 12 Section2 Ch9

    Duração: 12min
  • MicrotrendsSquared 13 Section2 Ch10

    Duração: 15min
  • MicrotrendsSquared 14 Section2 Ch11

    Duração: 10min
  • MicrotrendsSquared 15 Section2 Ch12

    Duração: 12min
  • MicrotrendsSquared 16 Section2 Ch13

    Duração: 10min
  • MicrotrendsSquared 17 Section2 Ch14

    Duração: 12min
  • MicrotrendsSquared 18 Section2 Ch15

    Duração: 11min
  • MicrotrendsSquared 19 Section3 Ch16

    Duração: 12min
  • MicrotrendsSquared 20 Section3 Ch17

    Duração: 13min
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